New Flat Rate Offers Entrepreneurs Instant Financing Options Through Partnership with OPTIMUS

#1 Pricing Software Company Helps Business Owners Simplify the Sales Process and Increase Cash Flow

Dalton, Ga., August 2, 2022 /PRNewswire/ — The new flat ratethe #1 pricing software for home service contractors, announced a partnership with OPTIMUS Financing by EGIA, the all-in-one financing and leasing platform for the home service industry, which will enable entrepreneurs to offer several financing options to their customers.

As part of the dealer financing program, the program will allow participating dealers to choose from several financing options that best suit their organizational structure and sales process.

“Project financing can be burdensome for both the contractor and the clients, and it shouldn’t be,” said Danielle Putman, president of The New Flat Rate. “For entrepreneurs who help their clients, it can take time. For clients, finding the money to carry out the project can be stressful. With this partnership with OPTIMUS Financement, we are helping entrepreneurs by offering them a tool that will give them the ability to finance their customers directly on site.”

New Flat Rate’s software provides a variety of menus that instantly price repairs and give the customer several options to choose from. These menus help reduce the stress of selling services while increasing the entrepreneur’s profits.

OPTIMUS Financing is the comfort industry’s most comprehensive dealer financing program, making it easy to finance more than $750 million per year. Dedicated to finding the right financing program for a diverse customer base, OPTIMUS uses soft pull technology to quickly help a customer find the right loan or lease options.

“OPTIMUS Financing offers journeys that cover a wide range of credit profiles through a single platform,” said Matthew Bratsis, Vice President of Entrepreneur Services for EGIA and creator of the OPTIMUS financing program. “Through this partnership, EGIA has access to a plethora of entrepreneurs who can use our program to help their clients fund future projects. We share a common goal with The New Flat Rate, and together we can make life better for entrepreneurs easier by offering their customers an easier path to the financial options that are best for them.”

For more information on the new flatrate, please visit

For more information on the OPTIMUS financing program, please visit

About the new flat rate
The New Flat Rate, Inc. pioneered the first menu pricing system for home service providers, which doubled and tripled the average service ticket for contractors across United States and Canada. Targeting HVAC, plumbing, and electrical maintenance and repair contractors, each market-specific edition is designed to bundle and hard-sell technicians by providing hundreds of service, repair, and replacement “menus” equipment, each with up to five simple options that consumers can choose from. Voted #1 Retail Price Generator at HARDI 2021, The New Flat Rate develops processes to eliminate objections and reduce sales resistance for service technicians. For more information, visit or call 706-259-8892.

About the Electricity and Gas Industries Association (EGIA)

EGIA is a non-profit organization that enables home service entrepreneurs to get the most out of their businesses through industry-leading training, financing, and marketplace solutions. Its OPTIMUS Financing, which has facilitated the financing of more than 250,000 residential and commercial projects valued at over $4.5 billion, offers entrepreneurs a suite of best-in-class financing options. Contractor University powered by EGIA offers access to the industry’s most recognized educators, who provide innovative keys to success through online training systems, in-person workshops, conferences and webinars. Contractor Marketplace brings together some of the most requested suppliers and products in the industry at exclusive prices. To learn more about EGIA, visit

Heather Ripley
RP Ripley
(865) 977-1973
[email protected]

SOURCE The new flat rate

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